Map the reporting stages
Write down the stages visible in your account and their definitions. A source may report impressions or outbound clicks, while the programme reports activity after a visitor reaches its destination. Do not assume every system counts a repeated action, a redirected visit or a late event in the same way.
Ask which time zone, filters and attribution rules apply. Confirm whether a displayed revenue figure is provisional, adjusted or final for payment. Understanding that label matters more than making a spreadsheet with many columns that combine incompatible figures.
Compare one cohort and one period
Take one source or campaign and a clearly stated date range. Use consistent currency and time boundaries. Keep acquisition activity for new users separate from later activity by previously referred users when the reports allow it. Otherwise, record that limitation rather than presenting an unsupported cohort analysis.
- Campaign and placement identifiers.
- Dates, time zone and selected filters.
- Metric definitions used by each system.
- Known link, creative or campaign changes.
- What is observed and what remains an assumption.
Turn a discrepancy into a useful question
An illustrative comparison might show 120 outbound clicks in a publisher report and 95 visits in the partner report. The difference is a question to investigate, not proof of a particular technical failure. Check date boundaries, click definitions and the actual route before calculating a conversion rate across the two systems.
Send @manager_1xBetpartners the relevant aggregate figures, account identifier and a small reproducible example if appropriate. State whether you need a definition clarified, an attribution check or a payout explanation. Keep a copy of the filters used so that the same comparison can be repeated after the issue is resolved.