Glossary

RevShare

A commission model that shares attributable revenue according to the programme’s calculation rules; the basis and percentage must be agreed.

Before discussing a percentage, work through the RevShare questions and calculation example.

CPA

Cost per action: a model with a set payment for a defined qualifying action. This is a general term, not Ilya’s offer.

Hybrid

A combination of commission models, often CPA and RevShare. The exact structure depends on the agreement; not offered here.

FTD

First-time depositor: a user’s first qualifying deposit. What qualifies and how users are counted depend on the programme rules.

NGR

Net gaming revenue: the revenue basis after specified deductions. Deduction lists differ, so use the programme’s own definition.

Before discussing a percentage, work through the RevShare questions and calculation example.

GGR

Gross gaming revenue, commonly stakes minus player winnings before further adjustments. Confirm the reporting definition rather than assuming the commission basis.

Negative carryover

A rule carrying a negative revenue balance into a later period, potentially reducing future commission. Its treatment is agreement-specific.

Before discussing a percentage, work through the RevShare questions and calculation example.

SubID

An additional tracking label used to distinguish sources, placements or creatives when supported. It should not contain unnecessary personal data.

Record the identifiers, route and test evidence using the link and tracking checks.

S2S postback

A server-to-server notification of an agreed event, linked with a tracking identifier. Event definitions, endpoint and testing must be coordinated.

Record the identifiers, route and test evidence using the link and tracking checks.

Attribution window

The time interval during which an action may be credited to an earlier interaction under the programme’s attribution rules.

Record the identifiers, route and test evidence using the link and tracking checks.

CR

Conversion rate: qualifying conversions divided by the chosen starting events, usually expressed as a percentage. State both events and period.

CTR

Click-through rate: clicks divided by impressions for the same placement and period. The measure describes clicking, not downstream revenue.

CPC

Cost per click: advertising spend divided by measured clicks, or a buying price per click. It is not an affiliate commission promise.

CPM

Cost per mille: advertising cost per thousand impressions. Impression definitions and counting rules should match when comparing sources.

CPI

Cost per install: campaign spend divided by attributed app installs, or an install buying model. An install is not an FTD.

ROAS

Return on ad spend: attributed revenue divided by advertising spend. Specify whose revenue, which calculation basis and what period you use.

Retention

The proportion of a defined user group that remains active or returns after a stated interval. Define the group and activity.

Chargeback

A payment reversal following a dispute through a payment provider. Its effect on reported revenue depends on programme accounting rules.

Hold

A review or pending period before activity or commission becomes final. Its scope and duration depend on the applicable terms.

KYC

Know your customer: an identity-verification process carried out by the relevant service under its requirements. Use its official submission channel.

GEO

The country or geographic market of the audience or campaign. Audience location and the team’s own location are different facts.

For a structured first message, use the first-contact brief.

Deep link

A link to a specific destination within a website or app. Affiliate tracking must remain intact when the destination is configured.

Record the identifiers, route and test evidence using the link and tracking checks.

Promo code

A code associated with a promotion or attribution setup. Eligibility, validity and crediting rules must be confirmed for that code.

Record the identifiers, route and test evidence using the link and tracking checks.

DSP

Demand-side platform: software for buying advertising inventory across connected sources. Source, placement and traffic eligibility still need review.

CTV

Connected TV: television content delivered through internet-connected devices, also describing its ad inventory. Availability and measurement vary by platform.

ASO

App store optimisation: improving an app listing’s discoverability and conversion in a store. It does not guarantee installs or affiliate approval.

UAC

Universal App Campaigns, an older name still used for Google App campaigns. It describes campaign technology, not automatic source approval.

PWA

Progressive web app: a web application that can offer app-like features. Installation behaviour depends on browser support and does not determine traffic eligibility.