Explain how people reach the placement
Identify the publisher, content format, audience countries and any intermediary network. If you are buying inventory, explain what you know about the underlying placements and what remains unverified. A traffic category such as DSP or social does not reveal how users are acquired. Transparency about the route is more useful than renaming the source to fit a broad accepted category.
Remove misleading or artificial acquisition
Do not plan registrations generated through deception, artificial identities or rewards for completing affiliate actions. Distinguish legitimate interest in your content from activity recruited only to trigger a commission event. Keep audience targeting appropriate for an adult gambling-related offer, and check the advertising channel’s current rules. Programme availability does not approve spam or a platform policy violation.
Review the source before the test
- Who owns the inventory?
- What message will the audience actually see?
- Is any reward tied to registration or another action?
- Which countries and audience controls are involved?
- What evidence can identify the placement after launch?
For example, a publisher’s sports readership and a group recruited for a registration giveaway are different acquisition methods even if both arrive through a channel link. Describe that difference when discussing the plan with Ilya Sato. If the inventory provider will not explain its acquisition method, resolve that uncertainty before treating the traffic as suitable.