Describe the metric behind the number
Monthly website visitors, channel subscribers, ad impressions and application installs are different measurements. Name the metric, reporting period and source of the report. Where possible, separate the audience from actual clicks on comparable placements. A small project with a known audience can be easier to evaluate than a larger number that mixes unrelated websites, countries and time periods.
Do not present a follower count as a forecast of registrations.
Give enough context for a review
Include the audience countries, language, content subject and proposed advertising format. Explain whether you own the source, represent the publisher or buy inventory from a network. If the project is new, show a sample page or placement and identify which parts are already live. Ilya can then explain what additional information is needed to consider a RevShare launch.
Use a short evidence checklist
- One public project link or an accurate source description.
- A recent report with its dates visible.
- Audience-country and device breakdowns when available.
- The placement you want to test.
- The metric you intend to monitor after launch.
For example, “8,000 monthly page views, mostly adult football readers in two named countries” is more actionable than “large worldwide sports traffic”. If you cannot verify the audience’s age or geography, explain the measurement limits instead of supplying a confident estimate. Acceptance and commercial terms still require an individual discussion.