Describe the proposed use of the brand
Explain whether the brand name will appear in an organic article, a paid search keyword, advertisement text, a domain or a social profile. These are different uses and can require different decisions. Provide the audience countries, platform, destination and a draft of the placement. Include any third-party publisher or buying team involved so the review covers the actual distribution route.
Check programme and platform conditions
Ask which brand uses are permitted for your account and obtain the relevant confirmation before launch. Advertising platforms can have separate requirements for gambling-related content, targeting and advertiser eligibility. Those requirements change, so use the platform’s current official documentation for the actual country and product. A manager’s commercial approval does not replace platform approval or grant rights to impersonate the corporate brand.
Keep an approval record for the campaign
- The proposed keywords and match settings.
- The advertisement and displayed identity.
- The destination and any intermediate page.
- The audience geography and placement.
- The written answer on the permitted brand use.
For example, a comparison article mentioning 1xBet and a paid advertisement using the brand in its headline should be described separately. If the campaign changes after review, explain the change before expanding it. Avoid treating another affiliate’s live advertisement as proof that the same activity is approved for you.