Search intent and brand-bidding permission
A PPC search brief identifies the advertising platform, account owner, markets, languages and keyword intent. Separate non-brand informational or category queries from brand names, misspellings and competitor terms. Brand bidding requires explicit agreement; the existence of a search query does not grant rights to advertise against it.
Provide evidence of ownership or permission to represent the source. Share the actual countries and languages reached, separating measured audience data from estimates.
Match keywords, ads and landing pages
Match keyword groups to truthful ad copy and a relevant landing page. Show the path to registration, including any comparison or information page. Avoid misleading official-status claims, hidden redirects, substituted destinations and creative that promises guaranteed winnings. The visible offer and actual destination should describe the same experience.
Show the complete journey, including the page before registration. Every message and destination should match the approved offer and explain what the visitor can expect.
For related preparation questions, consult the DSP and media-buying guide.
Agree attribution and meaningful metrics
Agree campaign and ad-group identifiers, the conversion definitions and how partner reporting will be compared with platform data. Review relevant search terms, visits and downstream quality, not just cost per click. State the attribution window and explain reporting differences rather than claiming that every platform conversion is a confirmed partner registration.
Agree the reporting period, definitions and tracking method before delivery. Clicks alone do not establish partner quality; compare the complete funnel without exposing personal user information.
Record the identifiers, route and test evidence using the link and tracking checks.
Prepare a reviewable launch brief
Send keyword lists, negative-keyword logic, ad drafts, landing-page previews and your proposed test boundaries. Check current advertising policies, market eligibility and necessary product certifications. Obtain separate approval for protected brand terms and claims. A previous campaign or another advertiser’s live ad is not evidence that your proposal is permitted.
Discuss the proposal with Ilya Sato at @manager_1xBetpartners. Cooperation is based on RevShare; suitability, current terms and permitted markets require individual confirmation before launch.
For a structured first message, use the first-contact brief.
Practical questions before starting
Can a non-brand test begin before brand approval? Only if the non-brand plan itself has been cleared. Should every possible keyword receive a separate page? No; organize pages around useful user intent. If search terms reveal a different audience than expected, pause and revise the brief before expanding.
A small, documented test can answer practical questions, but it does not guarantee approval or earnings. Record changes so results can be interpreted accurately.