Specify the proposed search journey
Prepare the search terms or query categories, the landing page, the intended audience countries and the placement format. For paid search, include the platform, account responsible for the campaign and a draft of the ad. For organic content, show the actual page and explain how it serves the visitor’s question.
Keep brand keywords, brand names in ad text and the identity of the publisher separate in the brief. Avoid wording that presents your independent site as the operator’s corporate website or promises official support that the page does not provide.
Check the programme and platform separately
Ask Ilya Sato to confirm whether the specific source and proposed use are acceptable for the partnership. Also check the current advertising-platform rules for gambling content, target countries and trademark use. Programme discussion and platform eligibility are separate decisions.
Google’s policies distinguish trademark use in keywords from certain uses in ad copy. Its gambling policy also has country and certification conditions. Those distinctions are reasons to review the actual campaign; they do not establish that a particular partner account or ad is approved.
Keep a review record before spending
Use a short record: proposed terms, ad text, landing page, countries, review contact, decision date and any conditions. Save the version reviewed so that later edits can be assessed against it. If the approved scope excludes a particular format or location, reflect that in the campaign setup.
For an illustrative request, write: “Paid search proposal for these three query groups; draft ad and landing page attached; please confirm programme scope while we check the platform requirements.” Send aggregate source information through @manager_1xBetpartners. Start only after the relevant questions are resolved and keep a change log when keywords, destinations or creative wording are updated.