App ownership and organic store discovery
An ASO brief describes the application, store owner, supported languages and the search intent it serves. Identify organic store discovery separately from paid installs, incentivized traffic and web search. Show that you can edit the listing or that its owner has authorized the proposed work.
Provide evidence of ownership or permission to represent the source. Share the actual countries and languages reached, separating measured audience data from estimates.
Make the store listing match the app
Review the title, subtitle or short description, screenshots and longer description as a coherent explanation of the app. The listing must represent the actual experience. Do not hide the product category, imitate another brand, purchase fabricated reviews or manipulate ratings to create misleading social proof.
Show the complete journey, including the page before registration. Every message and destination should match the approved offer and explain what the visitor can expect.
For related preparation questions, consult the In-App traffic guide.
Agree attribution and meaningful metrics
Where store reporting permits, compare search impressions, listing visits, organic installs and relevant in-app activity by country and period. Record the date of each listing change. A movement in store ranking can have several causes; document paid campaigns and product changes that might distort the comparison.
Agree the reporting period, definitions and tracking method before delivery. Clicks alone do not establish partner quality; compare the complete funnel without exposing personal user information.
Record the identifiers, route and test evidence using the link and tracking checks.
Prepare a reviewable launch brief
Prepare before-and-after listing drafts, ownership confirmation, the target-language rationale and a version history. Check current store rules, applicable market restrictions and the actual app’s eligibility. Obtain approval for brand terms and partnership claims; keyword research is not permission to present the listing as an official company property.
Discuss the proposal with Ilya Sato at @manager_1xBetpartners. Cooperation is based on RevShare; suitability, current terms and permitted markets require individual confirmation before launch.
For a structured first message, use the first-contact brief.
Practical questions before starting
Is ASO interchangeable with Google App campaigns? No; the acquisition mechanism and reporting differ. Can machine translation cover every locale? It may be a draft, but a competent reviewer should check intent, natural phrasing and product accuracy. Never add locations or capabilities that the app does not support.
A small, documented test can answer practical questions, but it does not guarantee approval or earnings. Record changes so results can be interpreted accurately.