Identify the app and your role

Send the app name, public store link or package/bundle ID, operating systems and the countries of its audience. Say whether you are the app owner, a publisher representative or a network sourcing placements. If an app is not publicly listed, explain the distribution method and the placement you control.

Describe the ad format and the user journey: for example, a banner opening a browser or a link inside app content. Distinguish active app users, ad impressions and outbound clicks. State the reporting period and avoid presenting installs as affiliate registrations.

Check the entire mobile click path

A working link on a desktop is not enough for an app placement. Describe whether the destination opens in a system browser or an embedded web view. Test the intended environment and confirm that redirects do not remove attribution parameters. Discuss the destination language and market before release.

  • Use the issued campaign link in the real placement.
  • Check at least the operating systems included in the campaign.
  • Verify any available app, placement and creative identifiers.
  • Agree how the manager will check attributed test activity.

Record the identifiers, route and test evidence using the link and tracking checks.

Ask about integration without assuming an SDK

If you use a mobile measurement tool or need a postback, provide its name and the events you want to receive. Ask whether the intended integration is supported and how identifiers should be passed. Do not install an SDK or publish a postback URL solely because another partner uses one.

Browser clicks, app events and the affiliate program’s qualifying activity can be different datasets. Agree the attribution window, reporting delay and time zone where these apply. Initial discussions can use aggregate figures; do not send end-user personal data in the source brief.

A message for an app publisher

Hi Ilya Sato. I represent [app/package/store link] on [OS]. The audience is in [GEO], with [active users/impressions/clicks] during [period]. Our placement is [format] and opens [browser/web view]. We use [measurement tool, if any] and need [identifiers/events]. Can we review this source, RevShare terms and a tracking test?

Clearly separate a direct app placement from traffic bought through a network. That distinction helps the manager understand who can change the implementation.

For a structured first message, use the first-contact brief.

Does every app source qualify?

No source is approved merely because it is mobile. Describe how traffic is generated, including any incentives, and confirm eligibility before launch. Supported formats, tools and account conditions must be agreed for the actual source. Registration through the website begins the application; it does not confirm approval.

Locate the first missing step

Diagnose the earliest observable gap instead of treating every mismatch as a missing conversion:

  • Link does not open: capture the app version, operating system and opening context for the publisher to review.
  • Page opens, no click appears: check the issued parameters, redirect path and agreed reporting delay.
  • Click appears, later event does not: confirm the event definition, attribution window and identifier mapping.

Use one authorized test with a timestamp and time zone, sharing only the evidence needed. Do not create fictitious player activity to force an event. If a step cannot be observed, mark it unknown rather than calling it successful.

Adding this source to an existing affiliate portfolio? Keep the current placement record and agree how the new 1xBet placement will be identified and checked. The existing-project guide walks through that sequence.

Read the existing-project guide