Identify the app and inventory relationship
Share the app-store listing or another verifiable application identifier, the operating system and the publisher or network relationship. Explain whether the placement is directly controlled, supplied through a network or bought programmatically. Include audience countries and the period behind your volume estimate. An app-install total does not establish the number of active users who will see an advertisement.
Show the full user journey
Describe the ad format, its position inside the app and the destination opened after a tap. Explain any browser handoff, redirect or device transition that could affect measurement. Ask which link options and reporting events are supported before proposing a postback integration. An available advertising slot and an approved gambling-related placement are different questions, so check the app and platform requirements for the actual audience.
Prepare the technical and commercial brief
- Application identifier and publisher relationship.
- Audience countries, devices and active-usage evidence.
- Advertisement format and sample placement.
- Destination and click journey.
- Required tracking events and proposed test method.
For example, a network can identify a small set of reviewable placements for the first discussion instead of offering an unexplained worldwide inventory total. Agree the reporting definitions, RevShare calculation and a limited test before increasing volume. If the underlying apps change, update the source description so the manager is reviewing the inventory you actually plan to use.