Confirm what the current agreement says
Locate the percentage, effective date and any written review conditions. Distinguish a target discussed during negotiation from a confirmed automatic change. If the audience mix, traffic source or placement has changed, explain that before comparing results. A new campaign may need a separate source discussion even when it sits within the same affiliate account.
Keep the current account identifier in your request.
Prepare a like-for-like performance summary
Use a stated date range and consistent currency. Summarise the reported activity, source costs you control and any known tracking gaps. Separate genuine performance changes from changes in reporting filters or attribution. If your proposal depends on a particular result, show how it was measured. The purpose is to make the account review reproducible rather than to send the largest possible screenshot.
Ask for a defined decision and effective date
- Which period should be reviewed?
- Which account or source does the proposed rate cover?
- Is additional evidence needed?
- If agreed, when does the new rate take effect?
- How will the change appear in reports?
For example, compare two complete periods using the same source and filters, then describe the change you want to discuss. Avoid promising that every future period will repeat the latest result. A review request does not itself change the rate; retain the manager’s confirmation and check the next report against the agreed effective date.