Separate pop inventory from native placements
A combined proposal must separate pop inventory from native recommendation placements. Identify the network, publishers where available, placement types and target countries. Explain whether a new tab, an overlay or a recommendation card delivers the visit. Different mechanisms require separate review and should not be mixed into an unexplained volume total.
Provide evidence of ownership or permission to represent the source. Share the actual countries and languages reached, separating measured audience data from estimates.
Show the trigger, label and destination
For native placements, show the recommendation’s label, headline, image and surrounding context. For pop formats, explain the trigger and what the visitor sees next. Avoid forced misleading redirects, fake close buttons, download prompts or system-alert styling. A visitor must be able to understand the destination and leave normally.
Show the complete journey, including the page before registration. Every message and destination should match the approved offer and explain what the visitor can expect.
For related preparation questions, consult the DSP and media-buying guide.
Agree attribution and meaningful metrics
Use a source or placement breakdown where available and separate the two formats in reports. Compare visits, meaningful engagement and registrations, checking repeated loads and accidental openings. Define what the provider calls a click or impression; the same label can represent different events across inventory types.
Agree the reporting period, definitions and tracking method before delivery. Clicks alone do not establish partner quality; compare the complete funnel without exposing personal user information.
Record the identifiers, route and test evidence using the link and tracking checks.
Prepare a reviewable launch brief
Provide example placements, landing pages, creative variations and the available exclusion controls. Check current network rules and the product’s eligibility for each proposed market. Get brand claims and destinations reviewed before launch. If the provider cannot explain where traffic originates, state that limitation instead of presenting the supply as transparent.
Discuss the proposal with Ilya Sato at @manager_1xBetpartners. Cooperation is based on RevShare; suitability, current terms and permitted markets require individual confirmation before launch.
For a structured first message, use the first-contact brief.
Practical questions before starting
Can one result justify scaling both formats? No; evaluate each segment separately. Can an editorial-looking card omit disclosure? The presentation must remain clear and satisfy applicable requirements. If a placement produces volume without engagement, investigate its mechanism and relevance before treating it as successful acquisition.
A small, documented test can answer practical questions, but it does not guarantee approval or earnings. Record changes so results can be interpreted accurately.