Describe the publication and audience
Identify the websites, languages and audience countries included in the proposal. Show the most relevant sections and explain whether readers arrive through search, direct visits, newsletters or another measured source. Keep observed audience data separate from the reach expected for an unpublished section.
Provide recent examples of the type of page where a placement would appear. An editorial review, a sports-analysis article and a sitewide banner create different contexts. Explain which decisions the publisher controls and whether another party manages the advertising inventory.
Define the placement and editorial responsibility
Document the proposed location, format, language, destination and owner of future changes. Identify how the publication presents commercial relationships to its readers and who checks that promotional wording matches the agreed materials. Discuss the suitability of the actual audience rather than assuming an entire website has a single uniform profile.
- Page or section proposed for the first placement.
- Audience evidence with dates and measurement source.
- Expected publication and update process.
- Link ownership and campaign identifiers.
- Contact responsible for correcting an outdated placement.
Review the partnership as an ongoing publication
For an illustrative first test, use one defined section and record its publication date, link version and available aggregate results. Keep the general SEO performance report separate from the affiliate activity report. A search impression does not itself establish an attributable programme visit or commission.
Contact Ilya Sato at @manager_1xBetpartners with the brief and whether the publication already holds an affiliate account. The model discussed here is RevShare, with individual source and account terms to confirm. Use the initial review to settle the operating routine as well as the launch: who updates materials, who reports changes and how a reader-facing error can be corrected promptly.