Describe the property and audience
A Zambia proposal should identify whether one English-language property or several language-specific communities are involved. List the actual publishing language and owner for every placement. Country totals from a regional network need a separate Zambia row before they can support an estimate for this launch.
Check the published journey
Keep the currency code beside costs and report values when comparing Zambia with other southern African campaigns. A familiar currency symbol is not enough to establish that two exports use the same unit. Document how you converted figures, or keep the original amounts separate.
CLDR lists ZMW for currency labelling in Zambia. Use full codes in your working notes; the actual account and payout currency must be confirmed separately.
A question to settle before launch
Can the Zambia segment be reviewed with its original reporting unit and source-level country evidence?
- Attach one dated placement and the matching country report.
- State the source owner, traffic type and reporting period.
- List the links or creative formats you need for the proposed test.
Send the brief to Ilya Sato on Telegram at @manager_1xBetpartners. Discuss the source, current GEO availability and RevShare terms before sending traffic.