Separate language from audience country
For Togo, list the property, its actual publishing language and its measured audience country breakdown. If a French-language network covers several West African countries, identify the specific Togo placement and country row. Avoid treating a regional community name as proof of the audience distribution.
Make the test reproducible
A currency shared with other countries makes the country code especially useful in a combined report. Keep TG beside costs and outcomes, and retain placement-level identifiers. Compare periods using the same date range and metric definition before drawing conclusions about which property is suitable for a pilot.
CLDR lists XOF for currency labelling in Togo. Use full codes in your working notes; the actual account and payout currency must be confirmed separately.
A question to settle before launch
Will Togo remain a separate country row when reports from several same-currency markets are combined?
- Attach one dated placement and the matching country report.
- State the source owner, traffic type and reporting period.
- List the links or creative formats you need for the proposed test.
Send the brief to Ilya Sato on Telegram at @manager_1xBetpartners. Discuss the source, current GEO availability and RevShare terms before sending traffic.