Separate language from audience country
A South Africa-facing project should describe the languages of its actual placements and the audience that each reaches. Treat an English-language website, a local-language channel and a regional app as separate sources when their ownership or measurement differs. Supply country evidence instead of equating all southern African traffic with South Africa.
Make the test reproducible
If one network serves several neighbouring countries, retain ZA in the export and campaign identifiers. Record acquisition costs in their original currency and keep any conversion separate. Review the published destination on the relevant devices rather than assuming a regional campaign routes every audience identically.
CLDR lists ZAR for currency labelling in South Africa. Use full codes in your working notes; the actual account and payout currency must be confirmed separately.
A question to settle before launch
Which language, property and country filter define the South Africa segment you want to launch?
- Attach one dated placement and the matching country report.
- State the source owner, traffic type and reporting period.
- List the links or creative formats you need for the proposed test.
Send the brief to Ilya Sato on Telegram at @manager_1xBetpartners. Discuss the source, current GEO availability and RevShare terms before sending traffic.