Build a country-level source brief
For a Sierra Leone audience, distinguish English-language content from other language versions you actually publish. A regional channel description does not establish the country distribution of its readers. Prepare a dated country breakdown and identify whether figures describe website visits, app users or community followers.
Preserve the source evidence
Keep the full currency code and date of the report when working with historical exports. Do not silently combine amounts from different reporting units or historical labels. If an old dashboard or spreadsheet uses a different label, resolve the unit before calculating acquisition costs or comparing periods.
CLDR lists SLE for currency labelling in Sierra Leone. Use full codes in your working notes; the actual account and payout currency must be confirmed separately.
A question to settle before launch
Have you checked that historical and current report amounts use the same currency unit before comparing them?
- Attach one dated placement and the matching country report.
- State the source owner, traffic type and reporting period.
- List the links or creative formats you need for the proposed test.
Send the brief to Ilya Sato on Telegram at @manager_1xBetpartners. Discuss the source, current GEO availability and RevShare terms before sending traffic.