Define the country audience
A Rwanda brief should identify which language versions are part of the proposed source. Give separate examples for independently managed properties, even when their branding matches. Confirm the measured Rwanda share before describing a regional audience as country-specific traffic.
Keep reporting units explicit
When Rwanda and Burundi campaigns are handled together, retain country codes in every placement and report row. Keep the reporting currency explicit and record the destination test for the correct language version. Similar creative designs or shared languages should not erase the country distinction in your launch notes.
CLDR lists RWF for currency labelling in Rwanda. Use full codes in your working notes; the actual account and payout currency must be confirmed separately.
A question to settle before launch
Can a reviewer trace the Rwanda figures back to the exact language version, placement and country filter?
- Attach one dated placement and the matching country report.
- State the source owner, traffic type and reporting period.
- List the links or creative formats you need for the proposed test.
Send the brief to Ilya Sato on Telegram at @manager_1xBetpartners. Discuss the source, current GEO availability and RevShare terms before sending traffic.