Build a country-level source brief
A Niger brief must label the country explicitly, particularly in a regional spreadsheet that also includes Nigeria. Use the country code with the full country name. For a multilingual source, list the actual language of each property and verify the measured audience rather than relying on a channel title.
Preserve the source evidence
Keep source ownership, country classification and reporting dates together when reviewing West African placements. If an export shortens country names, restore an unambiguous label before sharing it. A mix-up between similarly named markets can invalidate both the proposed volume and the destination test.
CLDR lists XOF for currency labelling in Niger. Use full codes in your working notes; the actual account and payout currency must be confirmed separately.
A question to settle before launch
Can every shared report and campaign label distinguish Niger from Nigeria without relying on an abbreviation?
- Attach one dated placement and the matching country report.
- State the source owner, traffic type and reporting period.
- List the links or creative formats you need for the proposed test.
Send the brief to Ilya Sato on Telegram at @manager_1xBetpartners. Discuss the source, current GEO availability and RevShare terms before sending traffic.