Build a country-level source brief
For Malawi, name the actual language of every proposed placement and separate properties that have different owners or audience reports. If the project reaches a wider regional audience, provide the measured Malawi share rather than using the regional total as a launch forecast.
Preserve the source evidence
Keep the Malawi country row and its original currency code visible when aggregating southern African campaign reports. If two properties publish similar content in different languages, compare them over the same dates and measurement type. A channel follower count and website visits should remain separate figures.
CLDR lists MWK for currency labelling in Malawi. Use full codes in your working notes; the actual account and payout currency must be confirmed separately.
A question to settle before launch
Does the Malawi estimate come from measured country data for this property or a regional audience total?
- Attach one dated placement and the matching country report.
- State the source owner, traffic type and reporting period.
- List the links or creative formats you need for the proposed test.
Send the brief to Ilya Sato on Telegram at @manager_1xBetpartners. Discuss the source, current GEO availability and RevShare terms before sending traffic.