Build a country-level source brief
Use Guinea-Bissau and GW consistently throughout the brief. A source described as Guinea can refer to another market. List the content languages your property actually uses, its owner and the measured country distribution; language alone does not identify the audience that will receive a placement.
Preserve the source evidence
Check shortened country labels when importing audience data or preparing creatives. Keep Guinea-Bissau distinct from Guinea and Equatorial Guinea in both the source report and campaign inventory. A screenshot of a regional total should be accompanied by the country rows it contains.
CLDR lists XOF for currency labelling in Guinea-Bissau. Use full codes in your working notes; the actual account and payout currency must be confirmed separately.
A question to settle before launch
Can the report distinguish Guinea-Bissau from Guinea and Equatorial Guinea at every handoff?
- Attach one dated placement and the matching country report.
- State the source owner, traffic type and reporting period.
- List the links or creative formats you need for the proposed test.
Send the brief to Ilya Sato on Telegram at @manager_1xBetpartners. Discuss the source, current GEO availability and RevShare terms before sending traffic.