Describe the channel beyond its subscriber count
Explain the channel’s subject, content language and how its audience was acquired. Provide a recent date range for publication views or available audience reports. Separate regular readers from followers attracted through unrelated promotions. A subscriber total alone does not establish the audience countries, age suitability or likely response to a specific advertisement.
If the channel is private, describe how a permitted reviewer can understand the proposed placement.
Plan the publication and response route
Show the text, image or video format and explain whether readers will use a link, a promo code or both. Confirm the current promotion for the intended country before scheduling the post. Decide how the placement will be identified in reports and how any edits or reposts will be recorded. Avoid presenting expected deposits as measured historical results.
Send one complete placement brief
- Channel link, topic and content language.
- Audience-country evidence and reporting dates.
- Typical views on relevant publications.
- A proposed post and its position in the channel.
- The planned link, code and reporting identifier.
For example, compare views on several recent sports posts rather than selecting one unusually viral publication as the normal reach. Ask Ilya which details are still needed to review a RevShare test. Keep a copy of the published placement and its date so a later report can be connected to what readers actually saw.