Describe the audience country accurately
Your own location, the company’s registration country and the audience’s location can be different. Tell Ilya Sato which countries the intended audience is actually in. Where possible, provide a recent audience-country report and explain how the measurement was collected. For mixed audiences, separate the main countries instead of labelling the whole project as worldwide.
Confirm the complete source and destination
Country availability alone does not settle every campaign detail. Explain the source, placement, content language and destination you plan to use. Ask whether the account needs a particular registration route or different commercial conditions for that audience. If an advertising platform is involved, check its country-specific rules separately. A country page is a preparation guide, not an individual campaign approval.
Build a short GEO decision record
- The audience country or countries.
- The source and proposed placement.
- The intended destination and language.
- The date availability was confirmed.
- Any account-specific conditions or open questions.
For example, a French-language channel can have readers in several African countries. Send that country breakdown rather than inferring geography from the language alone. If a country is absent from the available list, ask for clarification before planning a launch. Record the answer before scheduling the placement. Recheck when the source, destination or audience mix changes materially.