Start with the placement specification
Give the exact dimensions, file type and any file-size limit. Explain whether the material will appear in a website slot, an app placement, a video overlay or a channel publication. Mention the expected display size, because a design that looks clear on a desktop can become unreadable inside a small mobile frame. Supply the publisher’s specification rather than guessing a standard format.
Keep the commercial message accurate
Provide the audience country, language and approved promo code when one is available. Ask which current promotional wording can be used for that audience and placement. A bonus shown in an older banner may not apply to your campaign. Make sure the link, code and instructions correspond to the same agreed setup, and include any required age information and platform disclosures.
Review a final-placement preview
- Dimensions and accepted file format.
- Text readability at the actual display size.
- The spelling of the issued promo code.
- The destination attached to the placement.
- The confirmed promotion and audience country.
For example, a publisher requesting a 300 × 250 banner can include a screenshot of the available slot and describe the surrounding content. Review the supplied asset in that slot before scheduling it. If you resize or crop it later, recheck the code, age information and call to action so the final version still communicates the agreed message.